Packaging, much like most things in business, can become outdated. Well-designed, and perhaps most importantly, relevant packaging is important for many reasons. If you have packaging for your products right now, but you’re thinking of switching it up a little bit – this article is for you. When you’re redesigning something, there are many questions to ask yourself. We’ve condensed the most important ones into this one post for your convenience.
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Packaging projects can be complex and time-consuming, and require many moving parts to get the job done. Doing it all yourself, while admirable, can prove to be more difficult than one expects.
For this reason, hiring a company to manage these projects is the best action to take – Hey! We know someone ????
But all jokes aside, being prepared is the most important factor when taking on a monumental project that can shape your brand. Make sure you have all of the answers early in the game.
Here are our most-asked questions, and some from our expert custom packaging specialists!
Obviously the most important product – and is often overlooked. You may be thinking, “How can that be? This is what the packaging is for.” Oftentimes, something as simple as this gets overlooked in the hoopla of everything.
First and foremost, you need to understand everything about your product. Weight, fragility, and perishability are all attributes that need to be taken seriously. These factors will directly impact the materials and accessories used in your redesign packaging products. How fragile an item is can mean the difference between a paper sleeve and a rigid box – definitely a difference in cost here.
Another seemingly obviously question, but important nonetheless. In this day and age, it’s important not to waste materials unnecessarily. There’s no need to use a box that’s 3x the size of the product being packaged. Getting accurate dimensions for your products are essential when redesigning components.
This ensures that the product is able to remain intact during transport and avoids any kind of damage that may upset the customer. Sometimes, products require custom-fitted inserts in additional to external packaging, and dimensions play a huge part in these decisions.
Lastly, in terms of product questions – you never want to spend more on packaging than the product is worth. Although packaging is essential, it should never cost more than the thing it’s holding together.
Market research, past purchasing behaviour, anything that can tell you about your target audience is key. You may not immediately associate it with redesigning of packaging, but your target audience is everything.
They’re the ones that are ultimately going to be purchasing your product and have the ability to determine the way your brand is viewed. They are able to give immediate feedback on appearance and functionality, so a focus group isn’t completely out of the question depending on the size of the redesigning project.
With new customers, there isn’t much to lose. The people you really need to pay attention to are the ones who have been dedicated consumers for years. Making too large of a difference can have a negative impact. It’s all about playing the game and making sure that the changes you make are necessary.
In packaging, you have to have the correct balance between allowing you to increase the value of your product and staying true to your loyal customer base.
The worst thing you can do is miss the mark completely on the tone of your industry. This is because you risk your product not being recognised as part of the industry to begin with. When you’re redesigning, you need to ensure that the design is still consistent with your industry to maintain positive reactions.
If your industry is constantly re-inventing yourself, it’s easy to look antiquated in a sea of more current design. Again, it’s about balance. You need to differentiate yourself from your competitors, while still maintaining the look, feel and tone of them.
Speaking of competitors – What are they doing?
When you revitalise your packaging, you need to make sure that it’s not too similar to your direct competitors. In fact, in some instances you may want to do the exact opposite!
Think of your placement on a shelf – if all of our your competitors have busy packaging then you may want to do simple, solid colours as it will stand out. Likewise, if your competitors are all doing simple packaging, consider going with a bold design to catch your consumer’s eye.
Decide on your goal and stick to it. What are you trying to accomplish by changing your packaging components? The answer to this question will have a direct impact on the direct you take.
For example – your sales are down and after some surveying, you find out that it is directly correlated to the packaging design. Customers find it difficult to open your packaging and decide to go with a competitor that is more easily accessible. Sometimes it’s not this simple, but you definitely need to determine why you want to revamp your packaging.
If a redesign will directly impact your bottom line, then you’re on the right track.
Now, depending on your goals, you may not even need to redesign your packaging. Instead, you may just need to make some minor adjustments.
If you know for a fact that customers like specific components, be sure to keep those. As we previously mentioned, your customer base can be very opinionated and have the power in their hands.
Legally, make sure all of the regulatory information is included on your packaging. Nutritional facts, declaration of identity, ingredient lists… the list goes on.
Once you have your personalised list of things that have to be on your packaging, you can move on to what you want on your packaging.
Definitely. Environmentally friendly options are the obvious choice with packaging, so be sure to make the right decision.
Competition is fierce in eCommerce, so it’s essential to make an excellent first impression on your customers. Custom packaging helps you make unboxing special for buyers and encourage future purchases. Forty percent of shoppers surveyed say they are more likely to repeat purchases from an online merchant that uses premium packaging.
Custom packaging refers to packaging specifically designed for your eCommerce business. You can customize your packaging by adding logos to your shipping boxes or anything else you desire. Plus, custom packaging may help you retain and re-sell to customers, but it also increases shipping costs.
Is custom packaging worth it? If so, what’s the best way to proceed with differentiating your brand? This blog provides tips to help you decide if custom packaging is suitable for you and how to use custom packaging cost-effectively.
Easyship helps you create a delivery experience tailored to your customers. With our post-purchase branding suite, add your logo to all your tracking emails, packing slips, and more. Plus, our dedicated tracking pages and shipment notifications help you create a seamless, rewarding shipping experience.
Sustainable packaging is an eco-friendly way to ship that’s gaining traction with consumers. In fact, 38% of US consumers say it’s vital for brands to use sustainable packaging. Plus, 78% of customers between the ages of 18-72 say they feel more optimistic about a product that uses recycled packaging.
Sustainable packaging is made of biodegradable, compostable, mushroom filament, or recycled boxes. This type of packaging uses minimal materials or recycled materials to minimize environmental harm – since 23% of all US waste is from packaging materials.
Typical forms of sustainable packaging include:
The drawback of going green? Eco-friendly packaging is more costly than standard shipping boxes. For instance, you pay $95.00 for 100 recycled padded mailers from Noissue, while you can get cardboard shipping boxes from USPS, UPS, and FedEx for free.
Want more information on Custom Packaging Service? Feel free to contact us.
Though recycled packaging costs more upfront, you get repaid in the form of loyalty from the growing body of eco-aware customers. So if you can afford the extra expense, you may decide that branding yourself as a green company is a smart move that’ll pay dividends in a greener future.
A personalized touch like a handwritten note significantly impacts customers for how little time it takes. Recipients of personalized notes or extra flourishes feel special, encouraging them to shop at your store again.
Eighty percent of customers say they are more likely to purchase a product with a company that creates a personalized shipping experience. Unsurprisingly, brands that make a standout experience for buyers can expect higher brand recall, retention, and loyalty rates.
Handwritten notes aren’t the only way you can add a personal touch to your packaging. Here are some other ways you can add a personal touch to your packaging:
Everyone loves saving money, which means everyone loves coupons. You can help retain customers by personalizing your promotional materials (using a customer’s name). Plus, promotional materials are low-cost, so you don’t need to invest much to get value from them.
Forty-nine percent of shoppers say they are more excited about products that arrive in premium packaging like branded packing slips. Adding your logo to your packing slip is a simple way to personalize the shipping experience for enhanced customer loyalty.
Easyship’s post-purchase branding suite lets you add your logo to packing slips to your shipments. That way, your customers enjoy an exceptional shipping experience.
Personal touches are a low-cost, high-reward way to customize your packaging. Meaning, you really can’t go wrong here.
Easyship is free to use for 50 shipments every month. You’ll save big on our discounted shipping rates up to 89% off, and save time with smart automation. Signup is fast and free.
Freebies are a great way to enhance the delivery experience for customers. Your generosity will be appreciated, which can lead to sales and greater customer loyalty. What you include in your shipment should be a strategic choice, so consider how you want customers to react when deciding on your freebies.
Consider adding free samples in the following scenarios:
Adding samples or gifts not only helps you gain loyalty but also increases the likelihood of repurchase. Giving to get is a lynchpin of marketing these days. The more distinctive your giveaways, the more compelled your customers will be to respond.
You can spend upwards of $3 per custom unboxing (ouch!). Fortunately, there are a few affordable options for custom eCommerce boxes and packaging.
Major carriers like FedEx offer free boxes, sure, but if you’re looking to go the extra mile, you’ll want to look at custom boxes from discount retailers, whether it’s mailers or cardboard boxes.
You’ll also want to consider the factors that influence the cost of custom packaging and the price so you know what works best for your eCommerce business. For example, the type of corrugated material, the number of printed sides, and the number of boxes all come into play when considering the price of custom packaging.
Mailer boxes are an excellent option for smaller items. On the other hand, shipping boxes are for bulkier items. Below is a list of companies that are both reputable and affordable options for businesses of all sizes.
Ready to customize your packaging? Here’s a list of prices for different types of custom mailer box sizes from Packola.
3” x 3” x 1.25” mailer box
7” x 7” x 3” shipping box
Custom packaging isn’t free, so make sure your profit margins can handle it. For instance, forking over $780.00 for 250 custom boxes, or $3.12 per box, probably isn’t in your budget for small businesses. Instead, basics like branded poly mailers are a good starting point. You can spend as little as $0.18 per poly mailer for a 100-pack.
Calculate shipping costs with the custom packaging to see if you can afford the extra.. Say you’re shipping a 3-pound package of skincare products from New York to Los Angeles. We’ll calculate shipping costs using Easyship’s free shipping calculator.
As we can see, you can spend anywhere from $4.57 to $49.04 on shipping costs from NY to LA. Easyship saves users up to 70% off discounted shipping rates for 250+ couriers 一 making it easy to scale your business globally while saving money.
Now, let’s calculate the cost of custom boxes to get our total. For this example, let’s say you’re looking for the best value shipping rate and a standard custom box design with your logo on the side.
Total: $10.53 per shipping box
Always consider the shipping costs when deciding on custom packaging before. That way you know how much you can afford to pay per total shipment.
Start small with custom packaging if you’re a newbie to eCommerce. Try out basics like branded poly mailers or boxes with your company logo on the outside.
Custom packaging is most beneficial for mature brands in competitive niches that need to differentiate themselves from their competitors. If your product is unique, though, you may be able to skate by without spending a dime on custom packaging.
If you want to get a return on investment, promoting your packaging is vital. Social media is the easiest way to market your custom packaging. For instance, unboxing photos sourced from users is a popular way to capture your brand’s personality. Forty-nine percent of TikTok users purchased a product after seeing it promoted on the platform.
Plus, when followers visualize themselves unpacking their item, they’re more inclined to purchase it. Here are some other ways you can promote your packaging:
At the end of the day, customers are attracted to nice packaging. Custom packaging helps you to stand out in a crowded marketplace.
Recycled packaging, personalized notes, promotional materials, or product samples are also some other ways to add a little flair to your packaging and customer experience. Though it can add to your shipping cost for custom packaging, it’s essential to calculate what you can afford before you start shipping away.
Easyship can help your eCommerce business create a delivery experience consistent with your brand. Add your logo and advertisement materials to your packing slips or even tracking emails to add a little flair to your packaging. Plus, Easyship users save up to 89% discounted shipping rates on 250+ couriers.
Ready to start saving on shipping? Sign up today for Easyship to elevate your delivery experience.
Find the guaranteed cheapest shipping in seconds with Easyship’s free shipping rate calculator. Compare discounted rates from USPS, UPS, FedEx, and 250+ global couriers at a glance.
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