Cooking a healthy meal from scratch can be a lot of fun. But who wants to go through all that effort after a long day at work, especially after discovering the fresh ingredients you bought have gone bad?
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This scenario has driven consumers to the frozen food aisle in droves.
The global frozen food market has seen explosive growth as consumers choose frozen options for meals, snacks, entrees, and more. The convenience, longer shelf life, and easy availability is a winning combination.
There are more opportunities than ever to launch something new and meet consumer demand for convenient and tasty frozen foods. As you create your next product, consider these five must-haves for the ideal frozen food packaging.
A successful frozen foods package needs to keep the product fresh, from the production line to store shelves, and all the way to consumers’ freezers.
Choose high-quality frozen food packaging materials with barrier properties. Your packaging should have the proper films and barriers that can preserve and protect the product inside from dehydration and oxidation, which can cause freezer burn. A report from Grandview Research said that, “material selection for frozen food packaging plays a very important role… the selected material should be durable, moisture resistant, and leakage proof and should also be able to preserve the color, texture, nutritional value, as well as the flavor of the frozen food.”
Flexible packaging is one of the most widely used materials for frozen foods, like frozen vegetable bags, and stand-up pouches for chicken nuggets, meatballs, appetizers, and more.
It’s no secret why.
Plastic film has many beneficial features including heat resistance, heat sealing, and excellent barrier properties. They’re also lightweight and shatter-proof. Additionally, flexible bags and pouches offer space-savings on store shelves and in consumers’ homes.
According to a Deloitte study, 45% of consumers chose a product primarily because it simplified food prep, and 35% purchased a product because the packaging was more convenient.
Within the frozen foods segment, convenience features include zippers for reseal over multiple uses, tear notches for easy-open, and microwave-in-bag to cook the product without the need to use a separate container. In the frozen foods space, convenience for meal prep is an important driving factor, and the right package really makes a difference.
To address the growing demand for sustainable frozen food packaging, consider using PCR, or post-consumer recycled films.
PCR helps decrease greenhouse gas emissions and removes plastic from the environment by converting discarded materials back into usable resin.
PCR films are used to create pouches of all shapes and sizes, like stand-up, lay flat, and even rollstock. PCR film behaves the same way as non-PCR film, offering the same protection, barrier performance, and strength. That means the film still blocks light, oxygen, and other gases from penetrating the package layer.
Using PCR can help your company reduce its carbon footprint, reduce its impact on landfills, and meet its sustainability goals.
Whether you’re packaging frozen vegetables, meats, prepared meals, or desserts, remember that the success of your brand lies in the functionality and aesthetics of your package.
With custom printed flexible pouches you can create 360° of branding so that every inch of your packaging becomes a billboard for your frozen product. Plus, if you choose to work with a digital printer, every package will feature high-quality graphics and colors so that your product stands out from the competition.
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It’s important to partner with the right packaging supplier that can deliver everything you are looking for when packaging frozen food, including reseal zippers, high-barrier films, photo-like images, and PCR options.
At ePac we offer all of this plus a team of local experts looking to create the best frozen foods package for your brand. Have you considered how custom flexible packaging for frozen foods can help you stand out from the competition? Call us today and learn what ePac can do for you.
So, you’re looking for the right packaging for your produce. There are several options out there for you but need to find the right packaging that will protect your produce from contamination and damage, extend your shelf life and enhance your brand while creating shelf appeal.
Here are some pointers to help you get your fresh or frozen produce into the right package.
Plastic, or poly, bags are the most common package for produce. Sold in premade pouches or on a roll of film, these bags are typically more affordable than other packaging options. Most fruit and vegetables can be bagged, but other packaging types might be better suited for soft produce that can be easily crushed.
A common type of packaging for many types of fruits and vegetables from tomatoes and herbs to blueberries and grapes. Ideal for product protection and visibility, the flat surfaces are perfect for brand labels. Most clamshells are recyclable and there are now compostable clamshells available, but they can be more expensive and limit product visibility.
“A shopper can hold up a clamshell of raspberries and examine whether the ones on the bottom look as good as those on the top.” – from Produce Blueprints
While paper bags offer great branding opportunities and are recyclable and biodegradable, they are not airtight and do not offer consumers a view of the product. They are versatile and best suited for produce that does not require refrigeration such as apples and potatoes. They will not protect your product from bruising or crushing and are best used in manual bagging systems.
Available in foam, plastic or cardboard materials, produce trays come in a variety of sizes to accommodate smaller sliced mushrooms up to large whole melons. While the small trays can be wrapped or sealed to hold freshness, the larger trays are typically left unsealed to accommodate bulk quantities of produce. Either version offers unique branding opportunities and product visibility.
Most of the larger cardboard boxes for produce are used to package and ship smaller trays or to hold bulk quantities of produce. Available in a wide variety of sizes with and without lids as well as with flaps and handles produce boxes can be further customized with wax or plastic lining or can be vented on the bottom and/or sides. From deep boxes for pineapples to shallow boxes for onions, you see these doing double-duty as displays in your local grocery stores and wholesale clubs.
There is intense competition for shelf space at the retail and wholesale levels. Bags, boxes, trays and clamshells can help you stand out, but they all have their own unique characteristics. You need to maximize the branding potential of each type of material.
Clamshells will be limited to the flat sides and a wraparound band while larger trays and boxes provide more space where you can affix labels, or better yet, order preprinted corrugate with your logo and message. Smaller trays will be limited by the available space but can be overwrapped and labels affixed.
Bags may offer the most branding options since both premade pouches and rollstock can be fully customized with unique designs that can help you stand out from the competition.
The packaging types mentioned here can all be filled manually, but the automation of produce packaging allows for consistent, repeatable filling, sealing and packing that can reduce product waste, increase production rates and decrease liability costs. And don’t forget about the new branding opportunities you can realize with packaging machine automation. The return on investment can be as little as a few months and you get the added benefit of a shorter time to market.
At Paxiom, we have over 30 years of experience designing, engineering and building a wide range of automated packaging machines specifically designed for packaging fruits and vegetables.
From the initial weigh filling of your product to the final case packing and palletizing steps prior to shipping, we can provide the automated solutions you need. We can help you flow wrap your whole produce, fill your sliced produce into trays, bag your fresh and frozen produce into premade pouches or form your own bags with our vertical form, fill and seal machines.
Let’s discuss your options. One of our specialists can consult with you, evaluate your current packaging processes and then provide multiple solutions to help you become more efficient. Contact Us Online or by calling 1-833-4PAXIOM.
For more information, please visit Custom Kraft Standing Bags.