Micet Craft would like to share with you the questions we asked our customers about opening a brewery when we first chatted with them. The answers to these 9 questions provide us with the framework needed to understand the clients project. Understanding and being able to answer these questions will be a good start for customers to start a brewery, and it will also improve the efficiency of our communication with customers. So, why dont we share it? Of course, if you need help answering these questions, please feel free to contact us.
It does not matter if you cannot answer all the questions. In this case, we will ask questions on related topics during the first call with the customer and help you get answers. If you already have a venue, we will solve the problems one by one around this venue. Anyway, lets start with the first question.
In the years Ive been writing about beer the biggest question I still get asked is quite simply What do I order?. As amazing as it is that beer selection is growing in places, for the beginner in to that world (Hell, at times even to a seasoned veteran of the scene), the Beer Menu can be a source of indecision and even intimidation.
So here are a couple of tips that, in my experience, help me in figuring out just what the hell I want when I go to a good bar. KEEP IN MIND: This is in no way a definitive list of rules that will have you going down a specific path of tastes. Im trying my best to steer away from beer suggestions because, like in all things from food to comic tastes, you need to work out which beers you enjoy and take note of what youre in the mood for. The following will definitely help you figure things out though, and are designed to be the first steps in to what will be your own process in figuring it out.
Dont Be a Jerk
Before we get in to the fun bit about ordering a drink, something should be said about the unspoken code of conduct. There are a number of dos and donts but they all go under the one unifying rule of dont be a jerk. Dont be too rowdy, be polite to your server, and be respectful of the other patrons of the establishment. Youre in a building being run by people who are earning a wage and filled with other people trying to relax. Dont be a jerk. Remember that and youll be fine. Plus its always great being a favourite customer.
Ordering
Depending on the place youve picked, youll be faced with the same problem that many people before you over the course of centuries has faced; what to order. Sometimes the beer menu of a place can be so large and intimidating you wouldnt know where to start and the chance of ordering something you werent really looking for is there.
Ordering the right beer for you is very much like taking a multiple choice quiz. Eliminate as many of the options as you can to narrow it down to something that is probably the right one (for you). The first thing to do is ask what exactly you feel like. As your starting on figuring things out in terms of flavours, it can be as simple as crisp and light and dark and malty, then as you get more in to things youll be able to figure out the specific cravings, such as hoppy beer, sour beers, something aged in bourbon barrels, etc. If there is anything on the menu that looks like it may match with what youre after, give it a try. Other things to keep in mind are price range, ABV and how long youre planning on being out. If youd like a nice evening out without getting blasted and youre on a limited budget, the $40 bottle of 15% abv beer might not be for you.
While thats always the first move, the following are other routes you can go in making a decision.
ASK YOUR SERVER
Chances are good, especially if youre at a craft beer place, that your server will know a good deal about the selection. Tell them what kind of tastes youre in the mood for and they will do their absolute best to find a beer for you. If the beer they pick is on tap, they will give you a small sample to try it out.
ASK FOR A SAMPLE
If youve narrowed the menu down to two choices, ask your server for a sample and they will send over a shot glass full of the beer to help you decide. While these are free, there is an unspoken etiquette that demands you not go past two samples. By that point youre wasting everyones time and you should get to ordering.
ORDER A FLIGHT
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This is one of my favourite options when faced with an overwhelming beer menu. Some places offer the option to order a flight of beers. Usually a flight is about 4-5 5oz glasses filled with whatever beers they have on the menu. Flights are an amazing way to get to try a wide range of beers without spending too much money and, in the case of indecision, will help you find a beer that may well be your favourite of the night. If the place youre in offers flights, I strongly suggest getting a few.
GET A LITTLE EXPERIMENTAL
Another fun thing about going to places that have a wide range of beers available is to experiment. This is a fun thing to do both alone or with a group of friends (the latter however is better to sample if cost is an issue). The key to this is to pick whatever sounds interesting to you! A porter made with coconut? An IPA with Watermelon? Why not? Give it a try! As expected, your experience for this will be very hit and miss, but you at least have tried several beers that are new to you and can log away which ones do and dont work for you. Additionally, if youre out with a group of friends and theres an expensive bottle you all want to try? Order it, and split the beer and the costs.
And there you go. No doubt there are other folks who have their own tips (feel free to comment), but for some outright basics, I tend to go with those. The important thing to remember as well is to have fun and dont stress out too much about it. If you cant nail down a specific beer, just go with the flight. Either way, the ordering process should be quick, painless, and getting you going on enjoying the rest of your night.
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