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What's next? These two words carry immense impact in the brewing space, an industry that is constantly innovating and experimenting to produce the next great tasting drink for customers to enjoy. And while the flavors and trends may come and go, one thing remains constant, the commitment to creating something extraordinary.
That is why when it comes to equipment and operational procedures, breweries need customization, not something that is essentially 'off the rack'.
New markets lead to additional opportunities
New flavors and trends can potentially leave gaps for breweries trying to expand their offerings. A brewery will most likely always have a flagship IPA, lager, stout, etc. but what about the part of your client demographic that does not like these flavors? If an alcohol consuming customer walks through your doors, is there a possibility they look at your menu and not want anything? What about the individuals who love the taste of beer but are not looking to feel the effects of alcohol?
Raised Grain Brewing in Waukesha, WI asked themselves the same questions. They built their brand on great tasting traditional craft beers but saw the opportunity to expand their product line to make sure that everyone who walked through their door could enjoy one of their products. They turned to ProBrew's Alchemator '. The Alchemator can pull the alcohol and water from the feed beverage creating a Hard Seltzer base. By adding carbonation and flavoring to the alcohol water base, you can easily create a crystal-clear hard seltzer or N/A beer without compromising your beverage's unique characteristics.
'If you'd asked me five years ago, as we were writing the business plan, if we were going to be brewing a clear hard seltzer, I would have laughed and told you about some IPA we wanted to do,' Nick Reistad, COO at Raised Grain admits. 'We want to be welcoming to everybody that chooses to come in [to our taproom], but not everybody drinks beer, and that's just the reality,' Reistad explains. 'Now, we're embracing it and using it as an opportunity to reach more people with our brand.'
Capitalizing on New Flavors
Dragon fruit, elderberry, prickly pear. These are all ingredients that no one pictured coming to relevance even five years ago in the brewing industry. With the growing popularity of different fruit-flavored sours, desert craft beers, and RTD-cocktails, it is now time for breweries to expand and experiment.
ProBrew developed its latest line of HTST (High-Temperature, Short-Time) Flash Pasteurizers dubbed 'FlashPAS' to meet craft brewer's needs. These inline systems run 5 ' 30 gallons per minute with options for up to 3 different hold times and can be easily paired with a ProCarb' carbonation system.
During the pasteurization process, the beer passes through a heat exchanger where it is heated to 158°F'162°F (70°C'72°C) for the desired time, then glycol swiftly cools it back down enough for packaging. The beer is never exposed to oxygen, meaning the beer maintains industry-low DO levels throughout the course of pasteurization. This process eliminates unwanted, harmful microorganisms in the beverage to safeguard product quality and shelf life, guaranteeing a great tasting final product.
Case closed: Unique Brewing Calls for Customized Equipment
ProBrew believes that each craft beer reflects the hard work and long hours that each individual brewer puts in. That is why we are equally committed to providing customized equipment and solutions for what a brewery needs at this precise moment. From brewing to fermenting to carbonating and can filling, ProBrew's customizable equipment empowers breweries to expand operations at their own pace.
If you'd like to further the conversation, fill out our form and a representative will be in touch as soon as possible! Otherwise, feel free to us at or call 262-278-.
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When it comes to setting up your own brewery or adding a custom brew system to your venue, there are a lot of options out there. But one factor that's often overlooked is where your brewing partner is based. While some companies source their equipment and support from halfway across the globe, there's a big advantage in going with a U.S. based company like EZBrew. Here's why.
Faster, More Reliable Support
Imagine this: It's a busy Saturday night, and your brewing equipment suddenly has an issue. You can't afford to wait days (or even weeks) for help. When you work with EZBrew, support is just a call away, and parts or service can be delivered quickly ' sometimes even the same day. Compare that to working with a company overseas, where time zones, shipping delays, and language barriers can slow things down. Fast service can be the difference between a quick fix and lost revenue.
Clear, Easy Communication
Working with a domestic partner also means you'll likely avoid frustrating communication issues. Ever tried explaining a technical problem to someone halfway around the world, only to feel like you're speaking two different languages? EZBrew's team is right here in the U.S., so there's no need to navigate tricky time zones or miscommunication. You get answers in real-time from people who understand exactly what you need.
Supporting Local Businesses
By choosing EZBrew, you're not just getting top-notch equipment and service ' you're also supporting a U.S.-based business. Keeping it local helps boost the economy and creates jobs right here at home. It's a win-win situation. Plus, domestic companies are often more familiar with the U.S. market, regulations, and brewing trends, giving you better insights and resources tailored specifically to your needs.
No Surprises in Shipping or Customs
Another big bonus? When your brewing partner is based in the U.S., you won't have to deal with unexpected customs fees, international shipping delays, or getting stuck in bureaucratic red tape. Everything you need for your system'from equipment to supplies'gets to you faster, without the hassle. And let's be honest, who wants to wait weeks for a part to clear customs when your brew system is down?
A Partner Who Understands Your Market
The U.S. craft brewing scene is unique, and no one understands that better than a domestic brewing partner. When you work with EZBrew, you're partnering with a company that gets the trends, the challenges, and the opportunities in the U.S. market. Whether it's the latest flavor profiles or adjusting to local regulations, we've got you covered. That means you can focus on what really matters'crafting great beer.
Choosing a Local Partner Makes All the Difference
When it comes to something as important as brewing, working with a U.S.-based partner like EZBrew just makes sense. From quicker service to smoother communication, you'll get the support you need without the headaches that can come with working with international vendors.
Ready to see how EZBrew can help your business grow? Get in touch today and see what a difference working with a local brewing partner can make.
Contact us to discuss your requirements of industrial brewing equipment. Our experienced sales team can help you identify the options that best suit your needs.