How do I choose eco-friendly packaging?

28, Oct. 2024

 

Eco-Friendly Packaging: 8 Sustainable Packaging Ideas ...

As consumers become more conscious of their shopping habits, they're looking not only for eco-friendly products. They're also concerned about sustainable business practices across the board.

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How items ordered from Shopify businesses are packaged and shipped has a major impact on the planet'and customers are taking note.

We spoke to business founders about their sustainability practices, including eco-friendly packaging options and how they're shipping and fulfilling their orders with the environment in mind.

Learn their best eco-friendly packaging tips and get ideas for how you can bring more sustainability to your product packaging and shipping.

6 eco-friendly packaging tips

Let's dive into each of these eco-friendly packaging ideas, with advice from ecommerce business owners on everything including recyclable packaging, compostables, sustainable alternatives to plastic bags, filler, and more.

1. Use compostable packaging and mailers 

A big trend in eco-friendly packaging right now is compostable and biodegradable packaging. Speaking to this growing area of focus for many retailers, Hero Packaging is a supplier dedicated to making 100% compostable mailers, which replace traditional hard to recycle poly mailers.

Hero Packaging's offerings include compostable tape shown here and alternatives to poly mailers. Hero Packaging

Life and business partners Anaita Sarkar and Vik Davé were originally running a fashion business when they realized how much plastic waste went into fulfilling their orders.

'We were throwing away a lot of packaging from suppliers then having to repackage things again, adding to the world's plastic and landfill woes,' Vik says.

So they took matters into their own hands.

'We did some digging and found out that you can actually have compostable shipping labels and mailers to replace plastic,' Vik says.

The material Hero Packaging uses is cornstarch and cassava based.

Now that business has taken off in Australia, Vik and Anaita have begun seeing a large portion of sales of their eco-friendly packaging from North America. To respond to newfound demand, they're keen to start partnering with fulfillment centers in the US.

Vik jokes that 'being a business which is essentially located at the bottom of the Earth makes it difficult to viably ship heavy boxes to different parts of the world.'

The couple says their goal is to further reduce their carbon footprint by shipping closer to their customers in the most sustainable way available.

2. Ship items in bulk 

Harriet Simonis, David Fragomeni, and Scott Ferguson first became friends while living in Bali. When surfing the local waves, they were distressed to find that the ocean was overflowing with single-use plastic packaging and discarded fishing nets. That moment served as the catalyst to adopt the zero-waste lifestyles they still practice today. As they searched for plastic-free and eco-friendly products, they realized something ironic.

'A lot of environmentally friendly products come affixed in plastic,' Harriet says. 'It almost undoes the good.' 

Determined to create an eco-friendly solution, the trio founded Zero Waste Cartel, a brand of bath, body, and kitchen products in biodegradable or reusable packaging.

Zero Waste Cartel's David Fragomeni, Harriet Simonis, and Scott Ferguson.

 Zero Waste Cartel

Their pledge to go plastic-free came with its own set of distinct challenges. For example, Harriet says the company had a hard time finding a warehouse that would actually use the compostable mailers they provided because of the additional time and effort involved. 

They've since found a suitable partner in the United States, where most of their orders are placed, which further reduced their environmental impact by shortening the shipping distance between warehouse and customers. 

Zero Waste cartel sells a variety of eco-friendly products to replace commonly used disposables. Zero Waste Cartel

'We prefer to ship in bulk, for the dual reason that it's a better value for customers and better for the environment too,' Harriet says.

Zero Waste Cartel only sells its bamboo toothbrushes in packs of 10 to encourage customers to plan their purchases or share orders, so that products can ship in a more sustainable manner. What might otherwise seem like an inflexible policy has resonated with Zero Waste Cartel's customers, who see value in bulk purchases for the planet and their own wallets. 

3. Use sustainable packaging materials that can be repurposed 

Since , Roth Martin and Stephen (Hawthy) Hawthornthwaite have created high-end, durable, and machine-washable footwear made from plastic water bottles, under the moniker Rothy's. With products that place style and sustainability on equal footing, Rothy's counts Meghan Markle and supermodel Karlie Kloss among its fans.

Rothy's regularly works with different organizations to design limited edition products, like this collaboration

 with female-founded skate group GRLSWIRL. Rothy's

Lauren Taflinger, who was Rothy's director of production, says the company has recycled and repurposed more than 34 million water bottles to date. Rothy's production process also knits shoe uppers to shape, which creates virtually zero waste, unlike traditional cutting, where 30% to 40% of material is wasted. 

Like TAMGA Designs, Rothy's also offsets its carbon emissions from production and fulfillment by partnering with the Envira Amazonia Project to fund ecosystem services and forest conservation projects.

An array of Rothy's designs: classic flats, pointed flats, and sneakers. Rothy's

Rothy's team took a logical approach to reduce waste in its shipping and packaging practices.

'Rather than shipping a box within a box, our shoeboxes are the vehicle for both shipping and returns,' Lauren says.

Rothy's vegan, biodegradable boxes are made from 85% post-consumer recycled materials. Rothy's hopes to reduce the additional use of paper cards and make their boxes even more versatile.

Rothy's biodegradable shoeboxes are durable enough to ship on their own.

 Rothy's

When it comes to sustainability, Rothy's is all about reimagining the details, from products to packaging, so that every component of a customer's order produces less waste. 

4. Offer a returns program for your empty product containers

Visual artists Tara Pelletier and Jeff Kurosaki are the life and business partners behind Meow Meow Tweet, an organic skin care company that features adorable animal illustrations on its eco-friendly product packaging. Their love of animals, also the motivation behind their vegan lifestyle, eventually inspired them to create products made with organic unrefined plant oils, cold-pressed essential oils, and botanicals.

The Eucalyptus Lemon deodorant sticks in their compostable kraft paper tubes. Meow Meow Tweet

Jeff and Tara want everything they create to either return back to the earth or be reusable. In pursuit of that goal, they use biodegradable packing peanuts as filler and non-reinforced paper tape throughout their environmentally friendly shipping process.

Their solid products, like deodorants, soaps, and lip balms, come in biodegradable kraft packages, while liquid products like cleansers, toners, and sunscreen, are packaged in recyclable packaging like glass or aluminum bottles. Plastic pumps can be recycled by their partner, TerraCycle. 

Meow Meow Tweet encourages purchasers of its Everyday Sunscreen to reuse, recycle, or return the product's aluminum bottle and plastic pump.

 Meow Meow Tweet

5. Reduce the size of your packaging 

Holy Lamb Organics has come a long way since its early days, when founder Willow Whitton sold bedding out of a repurposed school bus. 

The company is the world’s best Custom Eco-Friendly Packaging supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

The brand has attracted a loyal following that includes rave reviews. Part of the appeal can be attributed to husband-and-wife team Jason and Mindy Schaefer's steadfast adherence to a zero-waste production process.

'Our production model is carefully designed to make the most effective use of every cut, and any excess in a cut is used for something else,' Mindy says.

The same goes for the company's wool suppliers, who use cardboard rolls and kraft paper for their eco-friendly packaging, while scraps can be sent back to their suppliers to be repurposed.

The efficient cutting and repurposing of scraps allow Holy Lamb Organics to achieve a virtually zero-waste production process. Holy Lamb Organics

When it comes to sustainable shipping, the Holy Lamb Organics team has a knack for getting their items to fit into smaller packages'an eco-friendly packaging solution for larger items.

'We keep our boxes as light as possible by not adding extra collateral or material, and vacuum sealing all mattresses so they ship smaller,' says Jason. 

For all the other shipping and logistics components they cannot control, Mindy says the team uses a carbon offset program to help mitigate the effects.

Minimal packaging and bedding folded to allow products to ship in smaller containers.

 Holy Lamb Organics

The team wants to work with fulfillment partners who can help shorten the distance of each shipment by having their products stored at warehouses closer to the majority of their customers.

6. Offer carbon-neutral shipping by offsetting emissions 

Eric and Yana Dales met while doing humanitarian aid work in Dhaka, Bangladesh. Being in a garment manufacturing hub, the Dales saw the environmental drain and social impact of fast fashion. In response to the unsustainable raw materials, plastic packaging, and poor labor conditions of these companies, they created the fashion company they wanted to see in the world. 

TAMGA Designs co-founder Yana Dales models one of the company's dresses. TAMGA Designs

The couple started TAMGA Designs, a sustainable clothing brand that aims to be style-, people-, and planet-conscious. 

Their main objective is to not contribute to the deforestation taking place in ancient Indonesian jungles. They found a production partner that produces fabric from sustainably grown eucalyptus and beechwood trees to create pieces colored with low-impact dyes. 

The TAMGA Designs team: founders Yana Dales and Eric Dales and head designer Anna Valero Domenech.

 TAMGA Designs

Still, their garments are sourced in Asia, travel to their facilities in Canada, then ship out to consumers in more than 25 different countries. With all the miles their garments are traveling, the Dales set their sights on becoming a carbon-neutral company.

'We looked at the carbon emissions per kilometer per kilogram of garments on different modes of transportation,' Eric says. 'We have a big spreadsheet, and at the end of the month, we put together a tally and purchase offsets on those emissions.' 

TAMGA shares its process openly in the hope of creating systems other businesses will follow.

Compostable and biodegradable garment bags used by TAMGA Designs. TAMGA Designs

TAMGA Designs also packages each of its garments in eco-friendly packaging materials, specifically, 100% biodegradable cassava-based mailers. This compostable packaging solution replaces conventional plastic or kraft mailers.

'It's really important for small businesses to know this isn't something that is going to take away from their profitability,' Eric says. 'In the long run, we honestly believe it's a net-positive impact on our bottom line, because customers do see it and they do value it.'

Speed up fulfillment times with Shopify

Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.

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Take sustainable steps with eco-friendly packaging

The common thread with all of these brands is a desire to be more environmentally responsible. For some, this commitment offered a way to connect with customers around core values. For others, the time, energy, and research involved in sourcing sustainable packaging solutions just felt like the right thing to do. 

Depending on your industry, location, and resources, the right packaging and shipping solutions for your business can vary widely. Whatever you choose for your business, know that your efforts will pay off as more and more customers are speaking up for the environment with their dollars.

Feature image by Unsplash / Sticker Mule

Eco-friendly packaging FAQ

What is eco-friendly packaging?

Eco-friendly packaging refers to alternatives to typical wasteful packaging like plastics. These alternatives include renewable packaging, compostable poly mailers (bioplastics), recycled kraft shopping bags or filler, biodegradable packing tape and stickers, recycled corrugated cardboard boxes, and other packaging materials that contribute less waste.

Why is eco-friendly packaging important?

Packaging accounts for a huge amount of waste produced globally. Taking steps to replace some of this with sustainable alternatives will reduce the strain on our planet, including plastics that end up in our oceans and deforestation.

What is the most eco-friendly packaging?

There are many alternatives that all have their pros and cons. The best packaging is no packaging at all, but this is an unrealistic standard to meet, especially as an ecommerce company. The most eco-friendly packaging is that which uses the least new resources and is easy to either reuse, home compost, or recycle.

How much does eco-friendly packaging cost?

Eco-friendly packaging may cost more than conventional packaging, and the prices will range widely depending on a number of factors, including material and volume. Buying anything in bulk will save you money and is a great solution for businesses that ship many things in the same size packaging. Compare rates and options. The extra cost is worth it for the positive impact you will make on the planet'and in customer's minds.

Where can I buy eco-friendly packaging?

There are multiple packaging supplies that offer eco-friendly options from large businesses like Hero Packaging and noissue that offer custom packaging options. Weigh the offerings of each of these sources based on your volume and other needs.

A Guide to Sustainable Packaging Solutions | GBB°

As environmental concerns continue to rise, customers are increasingly expecting eco-friendly alternatives from businesses. The health of our planet demands that companies adopt more sustainable practices, moving away from traditional plastic and styrofoam materials. This shift not only aligns with customer values but also contributes to a healthier environment. Choosing the right packaging can significantly reduce your business's environmental footprint. Numerous eco-friendly packaging alternatives are available, and several wholesale companies provide durable products that cater to diverse needs, ensuring your items are shipped safely while promoting sustainability. Here's a comprehensive guide to help you find the right eco-friendly packaging solutions.

Types of Sustainable Packaging

Sustainable packaging generally falls into three categories:

  1. Biodegradable Materials: Made from organic substances, these materials decompose naturally over time.
  2. Recyclable Materials: These can be reprocessed into new products. Examples include cardboard and some plastics.
  3. Reusable Materials: These are the most eco-friendly, as they eliminate waste. Glass containers are a prime example.

Additional considerations for sustainable packaging include:

  • Sustainable Materials: Opt for packaging made from 100% recycled or raw materials to minimize environmental impact.
  • Efficient Production Processes: Work with companies committed to sustainable supply chains and efficient production methods.
  • Reusability and Circular Economy: Aim to extend the lifecycle of your packaging by choosing reusable options to support a circular economy.
  • Ethical Labor Practices: Investigate who manufactures your packaging, their working conditions, and the overall social and economic factors involved.

Popular Options for Sustainable Packaging

Paper Packaging

Paper, when sustainably sourced and processed, is one of the most eco-friendly materials. It is biodegradable, recyclable, and can often be used for renewable energy. Companies like EcoEnclose and Packlane offer various paper packaging solutions, from custom shipping boxes to recyclable and compostable void fill.

  • EcoEnclose: This company offers a wide variety of shipping boxes in different shapes, sizes, and configurations, all of which are 100% recyclable and biodegradable. For those in need of durability, EcoEnclose provides various corrugated cardboard options. Notably, they use algae ink for printing'a carbon-negative solution better for the environment than traditional inks. Their offerings extend beyond boxes to include mailers, bags, void fill, and labels.
  • Packlane: Known for their minimalistic style, Packlane's Econoflex shipping box is made from 100% recycled Kraft and is entirely recyclable and biodegradable. You can easily customize your box with your branding, using a single-color (black) printing process that ensures high-quality results. Additionally, Packlane provides sustainable box dividers and void fill, reinforcing their commitment to eco-friendly packaging.

Biodegradable Bioplastics

The market for bioplastics, such as those made from Polylactic Acid (PLA), is emerging. PLA-based materials, derived from renewable resources like corn and potato, are biodegradable under the right conditions. Companies like Storopack and Good Natured specialize in biodegradable packaging. Innovations in this space include seaweed-based packaging from companies like Notpla and Kelpn.

Recyclable Padded Mailers

For businesses needing padded envelopes or mailers, paper options are ideal. Lightweight, recyclable, and providing durable cushioning, they reduce the carbon footprint by enabling more efficient shipping. Companies like Papermart and Amazon offer various recyclable padded mailers.

Eco-Friendly Boxes

When choosing a box provider, consider environmental footprint, material sources, production processes, reusability, and labor practices. The Green Packaging Group and Printing Circle offer directories and solutions for eco-friendly boxing and packaging.

  • Green Packaging Group: This directory features a variety of eco-friendly shipping boxes, envelopes, mailers, and more. Launched by several eco-minded businesses, their blog offers tips on selecting the best sustainable packaging options for your products.
  • EcoEnclose: EcoEnclose provides a comprehensive library of resources focused on eco-friendly packaging and sustainability. Their platform allows you to sort by Focus Area and Resource Type, helping you find the information most relevant to your business needs.

Amazon Options

While supporting independent companies is ideal, many businesses also rely on Amazon for their packaging needs. Amazon offers various box options, including Pratt's 100% recycled corrugated cardboard boxes. These are both affordable and reliable, available in packs of 100 for approximately $64. For those using Fulfillment by Amazon (FBA), it's reassuring to know that the company focuses on minimizing waste and utilizing recycled materials.

Conclusion

Adopting sustainable packaging is not just about meeting customer expectations but also about contributing to a healthier planet. With a variety of innovative and eco-friendly options available, businesses can make informed choices that benefit both their operations and the environment. Selecting eco-friendly packaging solutions not only benefits the environment but can also enhance your brand's reputation. With various options available it's easier than ever to make sustainable choices in your packaging strategy. By incorporating sustainable packaging solutions, your business can play a pivotal role in protecting our environment while meeting the growing demands of eco-conscious consumers.

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