Gondola shelving has become one of the most popular forms of retail shelving in the modern age, thanks largely to its space-saving qualities, neatness and great flexibility. Retailers of all kinds, from fashion boutiques to convenience stores, can make use of this free standing shelving and multitude of accessories. However, if you decide to invest in gondola units, it’s important to get the most out of them. This means thinking about your layout and displays and making sure that you can arrange your store shelving to deliver the best possible customer experience. Here are a few tips.
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One of the key benefits of gondola displays is that the slatwall, pegboard and grid mesh units can be fitted with an array of metal hangsell accessory shelving fixtures to create contained and organised displays. These accessories include metal hooks and prongs, looped hooks, faceouts, waterfalls, clothing hangrails, picture hooks and specialist brackets that easily clip in and out of the display panels.
Hangsell displays can be used in pretty much all retail environments but are particularly effective when you stock multiple quantities of small or medium-sized goods. Ideal for clothing stores, grocers, pharmacies, electronics stores and hardware stores. You simply load up quantities of each product on a hangsell accessory, which enables you to display more of each item as well as keeping things neat, tidy and easy to find. Plus of course, with these flexible gondola units you can split them so that one section is hangsell and another is conventional shelving.
Related reading: Reasons for Choosing Gondola Shelving for Your Store
End bays are additional, usually slightly slimmer, panels that fit onto the end of double-sided gondola displays to provide additional retail space. They can be used at one or both ends of gondola shelving aisles. These handy shop fittings not only add browsing space to your store, they can also be used as a way to draw customers into aisles they might otherwise ignore. You can utilise end bays to create standalone displays or simply use them as extra display space. They can be brilliant for marketing special promotional merchandise or discounted goods. They typically face towards the store window and the shop counter so you can get creative and try to wow passers-by or entice customers queueing in the store to make additional purchases.
Gondola end bays clip easily onto the end of display units. They are quite small and light so can be removed and stored without problem if you have quieter periods with less stock to display.
Data strips are a cheap and handy accessory for boosting retail displays. They can be fitted to the lip of shelving, display stands and wire baskets fitted to gondola units to give additional product information, therefore making things easy for customers browsing your store. The strips are thin clear plastic attachments that have a self-adhesive so that they can be easily placed horizontally onto the end of shelving. Labels are then inserted into the strips conveying information such as price, product description or barcode. The great advantage of data strips for retailers is that it enables much clearer product labelling which ultimately means less time spent having to answer routine queries. It also means that you don’t have to spend time and money on individually price tagging every single item in your store.
Visual merchandising is a creative display technique where you present your merchandise in a particular way designed to attract customers to the store and to particular product aisles. This can be done in ways such as grouping products in a colour-coded fashion, adding lighting to displays to draw attention towards them, theming products – for example, around a particular season such as Christmas or Easter – to create a showcase image or story, or sometime by using innovative techniques such as displaying products in unusual ways or using contrasting juxtaposition to draw attention and create a talking point.
Because gondola units are so versatile, they are easily incorporated into visual merchandising techniques. You can use the wide array of accessories to assemble visually appealing aisles, window displays or standalone presentations within the store.
Although much about retail has changed over the years, one of its oldest clichés remains true – eye level is buy level. Various studies have shown that products placed at or around eye level tend to sell quicker. Obviously this is a height window rather than a precise height as people are differently-sized! Gondola units allow you to place a vast number of items on a single display unit so you should plan your displays around what you want to position around that eye-height space, whether this is using conventional horizontal shelving or hangsell accessories.
Conventional techniques suggest that top-selling products should take up eye-level space, with more specialist goods above this and discounted or cheaper products at a lower height. Many customers in a hurry or casually browsing may omit looking at the higher or lower items. These are the shoppers more likely to be drawn towards best-selling goods so don’t lose out on sales by stacking them where they will be missed.
Accessories such as acrylic containers and wire baskets are great for making use of the lower regions of gondola shelving and displaying loose items within a contained space. These can either be clipped into the gondola panels or placed on the base shelves of the gondola units. This will help to keep the store looking full and will maximise sales by providing retail space for goods that may otherwise sit on backroom shelves waiting for suitable space on the shop floor.
If you are looking to purchase gondola shelving, get in touch with us at Shopfittings Direct. We supply premium slatwall, pegboard and grid mesh units in a variety of styles to suit all store requirements, as well as a range of gondola accessories. Visit our showroom in Sydney to see our products and talk to one of our expert staff. Alternatively, you can call us on 02 or .
We call them Hang Tabs, aka Hang Tags or Do-its, we manufacture them in our factory in Belgium and you can find them everywhere on products and packaging.
A small Plastic sheet with adhesive backing that turns any packaging or product into something you can hang of a hook, prong or hang strip.
For the manufacturer:
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Incorporating a hangsell hole and flap into your packaging can be expensive and prolong the production line. Some markets or customers may need delta holes, some Euroslot and some circle holes. Manufactures can't design 3 types of packaging so they use different hangtabs for different markets at post packaging.
A manufacturer may design the product for shelf display but have one specific customer, retailer or distributor that requires hang-sell capability. Instead of loosing the customer the manufacturer applied the appropriate hangtab to that particular production run or batch.
Hang tabs on reels are specifically made for this type of customer as it can be incorporated in the automation process. We also supply the application machinery if required.
For the retailer:
Retailers can save space and have better displays by having products hanged on hooks. If the product is not designed for this then hangtabs do the job.
Some products may have hang-sell capability but not on the side or orientation that the retailer wants. For example a rectangular box may be designed for horizontal display but the retailer wishes to save space by displaying vertically.
Some products may need specific furniture for display that the retailer does not have, so instead they can attach a hangtab and display on hooks. Examples include wrapping paper, sport equipment and gift cards.
Retailers return or discard items on a daily basis due to damaged packaging. In many cases the slot has been ripped or torn off. By using a hangtab retailers can recover thousands in wastage.
Hangtabs allow products to be displayed on hangstrips which utilize previously unused space in stores as well as offering cross sell opportunities.
Retailers can use hangtabs on sheets or pads. We developed hangtab pads specifically for retailers so staff could carry them in their pockets and use as required. The unique adhesive we use ensures that each tab has maximum adhesion while the top surface of the tab underneath is not sticky at all.
For the distributor:
Distributors, importers and agents constantly struggle being the medium between supermarkets and manufacturers. Often the supermarket requires specific packaging or hang sell capabilities that the product does not have. By using hang tabs, intermediaries can ensure they get the product in the stores.
For the printer:
Printers can save time and money by designing the packaging as simple as possible and adding the hangtab at a later stage.
Display manufacturers can promote products on plastic hooks in their cardboard and plastic display stands by applying hangtab to the products.
We manufacture million of hangtabs per year in our facility in Belgium and export to 48 countries around the world. Look around you see if you can spot one of our Hangtabs on a product near you.
Contact us to discuss your requirements of Countertop Display. Our experienced sales team can help you identify the options that best suit your needs.