The Best-selling Tractor Of All Time?

07, Oct. 2024

 

The Best-selling Tractor Of All Time?

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Tractor Brands Market Share | Page 3

It's interesting to stop and think about what you see. It's very different in different areas. I just returned from a plus mile trip to the West coast and back,

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( starting from Michigan )

mostly off the Interstate. I was surprised to see only a few Kubota dealerships while I saw dozens of JD and a sizable number of Case IH.

This was likely a result of going through areas where "tractors" start at well into 3 digit horsepower.



200+ horsepower tractors generate a lot of revenue but unit volume is low relative to compact tractors, so tractor market share is only moderately impacted, and compact tractor market share is not impacted at all.


Writing only as an observer, not an industry insider, LS, Kioti and Branson are established in California, a huge consumer market with a major port of entry in Long Beach, and in the fast population growth states along the Gulf Coast. Deere, with its great history in Iowa and diverse Big Ag product line dominates the prairie states. I rarely see Kubota, LS, Kioti or Branson tractors in Iowa or Nebraska, for example.

For Kubota and Deere having a comprehensive offering of "matched" tractor implements and attachments increases revenue stream per tractor sold for years. Not forfeiting the established customer who now wants a 100-horsepower tractor is another advantage.

LS, Kioti and Branson combined PERHAPS enjoy 10% of the compact tractor market, including private labels. (I speculate TYM private label tractor units exceed sales of TYM branded tractors.)

Most or all of the Korean tractor brands have AROUND 1% compact tractor market share in the USA under their primary trademark. I am skeptical even the most successful Korean tractor brand exceeds 2% market share under it's primary trademark. LS, Kioti and Branson are handicapped by only having compact tractors in the USA product line. It takes a talented capitalist to keep the doors open at a regional brand selling only compact tractors during a severe recession like -. You must critically assess dealer stability while shopping minor brands.




I have a Branson dealer about 30 miles distant (Lee's Custom Services, Branford, Florida) that has kept the doors open ~20 years and has been well reviewed on T-B-N.
Were I in the market for a new tractor and price was the primary consideration and if the new tractor were to be heavier than a subcompact, I would consider a Branson from Lee's Services. (Lee's sells only Branson)

In the <25-horsepower category the OP is researching for five (5) acres, the commendable weight of >35 horsepower Bransons is immaterial. There is only so much tractor and implement 25-horsepower can move.

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