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The question is, what is the best time of year to buy new equipment?
I personally like December. I like December for a whole bunch of reasons. One, it's at the very end of the year. You can group all of your equipment purchases into one time period. Which, clearly means you have to project into next year and say, 'Okay. How much are we going to grow? How much equipment are we going to need?' This requires some understanding of what's happened in the last couple of years, along with some planning as to what you expect will happen next year, based on your marketing strategy and how much marketing you will be doing. Then also, understanding what's happened in the past so that you can make those projections.
From that, you then say, 'Okay. I think we're going to need about this many trucks, this much equipment. Then, you group all of your purchasing, as best you can, for the year into that one time period. You go negotiate your purchase. Because, you're buying in volume, you have more buying power, you can get a better deal. Then, what you can do from there because you timed this in December and you spent the money, at the last minute in December, you can write it off on your taxes for the current tax year.
Depreciation comes into play and things of that sort. But, you get to take the tax deduction in this year versus if you buy in January and spend the money now, you don't get any tax benefits until the following March. For that reason, I like the buying power. I like that it forces you to think through what's going to happen in the next calendar to do some planning. That's important. To have several things in your business that force you to thinking and planning, that's good. This does that. Then, the tax deduction is a big one.
Those are my very simple, basic reasons for why I think December is the best time to do it. But, the big take away is, how can you group as much of your purchasing into one time period, where you are doing all of your buying at one time? Probably all of your buying from one vendor, unless we're talking about chemicals and such. I'm talking strictly equipment in this scenario. How can you buy all of that from one vendor and get the very best deal possible?
Ready to upgrade your lawn care game? Knowing the best time to buy lawn care equipment can save you some serious money. While we'd love to give you an easy answer, as usual, the answer's not that easy. However, there are a couple of key times to buy.
When it comes to buying residential lawn care equipment, there are two key parts of the year that are the best time to buy. The first is Spring Black Friday, and it typically occurs in the second half of April. This pseudo holiday event popped up a few years back with Home Depot, and several major retailers have big sales at the same time. Essentially, it kicks off the lawn care and spring cleaning seasons with some solid deals to get you started.
On the lawn care side of things, everything is fair is fair game, including gas, electric, and battery powered OPE. Many of the hand tools you need will also be on sale.
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The second time best to upgrade is Black Friday/Cyber Week. The deals we find here tend to be more on the battery-powered side of OPE since it's a tech-heavy shopping season. However, you can still find some deals on gas and electric, though they're not as widespread as the spring.
Keep your eyes open for other seasonal deals as well. Leaf blowers and chainsaws tend to be fall cleanup tools, and you can score some deals here and there as the calendar rolls into September. As we move into November, snow blowers come into focus, and you can find some early-season sales on those.
Commercial dealers have a different business model than residential retailers, so the best time to buy commercial lawn care equipment is different as well.
One way to score deals is if you're able to attend industry trade shows. Many brands run trade show specials if you're ready to buy on the spot. Two of the biggest are Elevate and Equip (formerly GIE). Elevate is usually in September and moves around, while Equip takes place in Louisville in October. Lawn and Landscape is another one to keep an eye on. It moves around and usually takes place in late July/early August.
In terms of sales cycles, many Pros replace their equipment at the end of the mowing season, making November a peak buying time. As competition increases, so do deals to try and attract new customers. Combined with trade shows, fall and early winter tend to be the best times to find deals on commercial lawn equipment.
Unlike the residential market, commercial lawn care equipment buyers often benefit from establishing a relationship with a local servicing dealer. In addition to keeping your equipment running, they are often motivated to offer their repeat customers a discount when it comes time to replace it. Regardless of the time of year, sometimes that relationship can be more valuable than holding out for a sale.
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