Brand differentiation plays a pivotal role for any business. While custom shaped containers are one great way to make your products stand out from the competition, it's not the only solution available.
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There are a variety of alternative approaches you can use to achieve premium packaging if you don't want to opt for the time and expense of creating custom containers. Here are some cost-effective methods that you can use to differentiate your product packaging.
If you don't want to opt for a custom container, there are still plenty of alternative shapes and colors available for stock bottles, pails, jars, and more. Packaging suppliers typically have a large range of stock containers for a variety of businesses. One of those containers can help you find a solution that's more attractive or unique than what's currently used in your industry.
For example, let's pretend you need packaging for peanut butter intended for sale in grocery stores. A classic plastic jar won't help you differentiate your brand from the rest of the market. However, a container that's taller, thinner, or different in some way can catch consumers' eyes. Work with your packaging supplier to find an existing container that helps you distinguish your brand.
Another way to utilize stock containers in a new way is through container modification. Your supplier can physically modify existing packaging to fit your operational needs or add value for your consumers. Whether that means punching spout holes in pails, adding a secondary special promotion sticker, or attaching a free hand-held sprayer, you can customize your packaging without having to build a custom aluminum mold.
Your material of choice can also help you differentiate your products from the crowd. If your competition uses tinplate containers, you may be able to opt for plastic to give your packaging a more modern look. You could also consider switching from polyethylene to a clear PET or even glass. Both materials can add to the perceived value of your product by creating a transparent container that allows you to showcase your product as a part of your packaging.
Sustainable materials can also help make your products more attractive to environmentally conscious customers. If you use biodegradable materials or packaging made with post-consumer waste, you can promote that on your label. This distinction can not only appeal consumers focused on reducing, reusing and recycling, but also retailers that are anxious to leverage the marketing appeal of sustainable products.
While the container is a major part of your packaging solution, it's not the only part of your packaging that you can upgrade. Your labels can also play a pivotal role supporting your containers to attract consumers to your product.
If you use pressure-sensitive labels, there are a variety of shapes, materials, and even textures that you can use to enhance your design. Certain materials, such as a clear film, can help you create an intriguing transparent look, while features like hot foil stamping and embossing can create an elegant, high-end aesthetic. Digital label printing can even utilize variable data printing to customize labels for special events or other marketing purposes.
Another opportunity is to switch from a pressure sensitive label to a shrink sleeve. These labels will shrink and conform to the shape of your containers, which can help you accentuate the shape of your container. As such, shrinks sleeves allow for 360-degree label coverage that lets you utilize more than just the label panel of your container.
If you want to enhance your packaging, you may want to evaluate your choice of closures. A different kind of cap or fitting can update both the look and functionality of your packaging to differentiate it from the competition.
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These changes can range from something as simple as a new size or color cap. You can also opt for a closure like a foamer pump, sprayer, flip-top cap, or some other solution that changes the way consumers interact with your products. In turn, you'll have a new way to increase the visibility or usability of your products that can help you separate your message and brand from the competition.
When it comes to choosing the right packaging for your product, plastic jars have many advantages. At MJS Packaging we have a team with years of experience in providing plastic jars across many industries. From food and beverage to nutraceuticals, personal care, cosmetics, pharmaceuticals, pet and veterinary products, and household and industrial chemicals, we offer a vast international catalog. We can also create a custom mold for a plastic jar to fit your exact design requirements. This article covers the benefits of plastic jars, including durability, customization, sustainability and cost-efficiency, comparing them to glass jars and working through the different varieties of containers you can use for your next project.
1. Jars vs. Bottles ' User Experience and Ergonomics: Compared to bottles, plastic jars, such as wide-mouth jars and straight-sided jars, have wider openings, making it easier to access contents with a measuring cup, spoon or hand. This is particularly useful for protein powder containers, plastic peanut butter jars or plastic mayo jars where users need larger openings. Many jars, like pinch grip jars and pinch handle jars, are designed for easy handling and ergonomic benefits. Whether you need thick wall plastic jars or single wall jars for cosmetics, MJS Packaging has solutions that balance ease of use and product protection.
2. Shatterproof Shipping and Durability: In today's world of online shopping, it's essential to choose packaging that can withstand shipping and keep products safe. Plastic jars offer shatterproof solutions that protect products like cosmetics, spices, and chemicals during transit. This reduces product loss and customer returns due to breakage. We can help you find the right plastic jar to increase product durability and safe shipping. In addition, lightweight plastic jars mean lower weight for shipping costs.
3. Customizing Your Product: Plastic jars offer flexibility in material and design. We work with various resins, including PET, HDPE, PP, PS and PVC, so we can tailor packaging solutions to your product needs. This includes options like double-wall plastic jars for added insulation for cosmetics and personal care or Firenze square jars for a unique, premium look. Whether you need grip handle squares, straight-sided jars or bulk and wholesale jars we can provide custom colors, textures and materials to match your brand identity. Our options also include design features like smooth, matte or soft-touch finishes to enhance consumer experience.
4. Product Usage vs Chemical Resistance: You should think about what type of container would best support your product's integrity and shelf appeal when choosing packaging. For example, double-wall plastic jars or thick-wall plastic jars are often used for personal care products that need an elevated look and reinforced insulation and protection. HDPE jars are great for products that need chemical resistance like items in the pharmaceutical, OTC, household, and lawn and garden categories. Clear PET jars are lightweight and offer great visibility for products like food and supplements, where transparency helps the consumer see how much product is left.
PET Peanut Butter Jars
5. Recyclability and Sustainability: Sustainability is a growing priority for many companies and plastic jars offer various eco-friendly options. They can be mechanically recycled with post-consumer recycled (PCR) material making up 10% to 100% of new packaging. Advanced recycling methods can convert difficult-to-recycle plastics back into virgin plastic. Plastic jars made from sugarcane-derived PE are a great option for companies looking to reduce their carbon footprint as sugarcane absorbs carbon dioxide during growth.
6. Cost and The Supply Chain: One of the main benefits of plastic jars is cost efficiency. Whether you need plastic mayo jars, protein powder jars or spice jars, plastic packaging saves on production, shipping and handling. Plastic resins are widely available and use less energy than glass during manufacturing. Lightweight packaging means lower transportation costs, making plastic jars the perfect choice for brands looking to optimize their supply chain.
When choosing between glass and plastic jars it's important to consider your product needs, brand identity and goals. Both have their advantages. Glass jars offer a premium feel and excellent recyclability. As we have outlined above, plastic jars offer durability, production and transportation cost savings, a wide variety of readily available resins, and unique customization capabilities for your product. By considering the benefits above you can choose the jar that's right for your product and business.
Yes, MJS Packaging offers plastic mason jars. These PET mason jars are like glass but with added durability, lighter weight and cost-efficiency. Available in 12.65 oz, 22.25 oz and 24 oz sizes, these jars are perfect for food and beverage, personal care, household goods and even pharmaceuticals. If plastic isn't right for your brand we also offer glass mason jars for the aesthetic and functional benefits you need.
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