Custom packaging will give your business the competitive edge it needs to stand out from the competition. Outlined below are some of the most compelling reasons why you need custom packaging for your business.
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In the business world, it is imperative that your brand stands out rather than blends in with the competition. As market trends evolve, companies must adapt and learn to differentiate themselves from their competitors. You are setting yourself up for failure if you do not learn how to innovate and improve upon your brand using modern marketing techniques. As a result, finding ways to differentiate your brand from your competitors has become more important than ever.
Many companies focus on traditional marketing initiatives such as and social media but fall short when it comes to their product's branded packaging. You have worked diligently to provide the perfect product for your customers, so why deny them the unboxing experience that they so desire? Especially when investing in custom packaging can help save your company time and money.
1.) Increased Brand Awareness
Branding is a major differentiator between you and your competitors. By having competitive branding that is eye-catching and valuable to your customers, your business can capture a larger market share helping to drive more brand-loyal buyers.
Yet, many businesses fall short when it comes to the customer's unboxing experience. There is true excitement that comes from the reveal of a product from a brand that you know and trust. With a truly unique unboxing experience, you will ensure that your business can provide a superior customer experience which, in return, will allow for the growth of repeat conversions. Additionally, custom packaging will signal to your customers that your business is willing to go above and beyond to ensure that they receive the best possible experience.
2.) Differentiate your brand
Many businesses put a fair bit of time into creating both a visually appealing and functional product that addresses consumers' needs and wants. Why not do this with your packaging as well?
Differentiating your brand is an essential part of any business's marketing strategy. It allows companies to develop unique selling propositions and reveal distinct qualities about their products. In doing this, your brand can gain a competitive advantage and stand out from its competitors.
Custom packaging can help your business gain this competitive edge by increasing the buying appeal of your product by appealing to your consumer's desire for added value and a personalized buying experience.
3.) Showcases Your Brands Values
Sustainability and carbon footprints are hot topics worldwide. Customers are more aware than ever of brands' environmental footprints and enjoy shopping with businesses that share similar commitments to the preservation of the environment.
Recycled custom packaging allows you to showcase your brand's efforts to be environmentally conscious through eco-friendly and sustainable custom packaging while also helping to grow your consumer base.
4.) An Unutilized Communication Channel
72% of Americans say the design of a product's packaging influences their decision to purchase from a company. The way your product arrives makes a difference in the eyes of your customers.
Custom packaging is one of the most effective methods of conveying information to customers about your product or business. Product packaging can showcase your unique selling points (USPs), why you are different from your competitors, and how your product will alleviate the wants and or needs of your customers.
Ensuring that your customers will make (or have made) the right decision to purchase your product is the direct role of marketing. So start utilizing the simple and effective marketing channel of custom packaging.
5.) With Pratt, It's Cost Effective
Nearly all businesses wish to boost profits and simultaneously cut costs, and what better way to do this than through custom packaging?
Utilizing Pratt's package customizer will allow you to design packages that fit your requirements and will help to reduce those excess materials your products may not otherwise need. You will no longer have to pay increased shipping costs for oversized boxes. This will allow your business to pass some of that savings on to your customers, possibly leading to increased sales margins.
Additionally, ensuring the safety of your product throughout the order fulfillment process can be a tricky and often costly hassle for many businesses. Damaged and/or broken products can lead to return expenses and an unhappy customer base. As a result, custom-fitted personalized packaging through Pratt will allow you to keep your product safe while minimizing costs from extra materials such as bubble wrap or paper lining.
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At Pratt, we are committed to innovative and sustainable ways of delivering custom packaging for your brand. Check out our diverse selection of completely customizable packaging solutions that will help to deliver a superb unboxing experience for your customers.
What have the discovery of the New World, online dating, and customized product packaging got in common? We'll explain.
Most scholars agree that what today we call 'globalization' began with the first voyage of Christopher Columbus to what was then 'The New World'. Not only was that journey an extraordinary feat of human endeavor, but it altered the world economy forever. Shortly after, and throughout the period of the 16th to the 19th centuries, Europe enjoyed a huge boom in trade with Asia and the Americas. International shipping brought new goods into Europe and enough money to the 'New World' to finance the beginning of what is now the USA.
A similar revolution in trade has taken place, albeit less dramatically, in our own time. And that's the Internet revolution and the rise of e-commerce. It would be hard to overstate just how much modern business continues to be shaped by digital technologies and global communication. One thing's for sure, there's no going back, and the markets are not only bigger but also far more competitive than in any moment in our history.
So, what does this little history lesson have to do with your business and custom boxes? The short answer is, everything. You see, in today's hyper-competitive marketplace, businesses big and small need to do everything possible to stand out from the crowd, and make their brands bold, recognizable, and well-known. As you'll also know, the focus of much modern marketing is on the consumer experience.
So, how do you do this? Well, there are several ways. But one of the simplest, most cost-effective, and powerful'''which is a winning combination in our opinion!'''is the box you ship your goods in. To compete today, you need to think inside and outside the box. Literally. Let's dive a little deeper into this, because'''for a relatively modest investment'''it could make a huge difference to your brand visibility and your bottom line.
Not convinced that a box need be anything more than a container for moving stuff in? Well, let's take a look at the stats. Our opinion means nothing. But the numbers don't lie. Here are a few salient'''and we think, exciting'''findings from Nielsen. Nielsen, remember, is the acknowledged global leader in commercial data collection and consumer behavior analysis.
Close to a 6% increase in sales and brand recognition just because you have a better box. It's worth reading the whole report, but let's point out another fascinating finding: the well-known brands with poorer packaging were out-performed by less well-known brands with cool custom boxes. In short, boxes matter. Boxes make a difference. Boxes'''custom printed boxes at any rate'''boost business.
This is especially true if you sell online. You might be exclusively e-commerce or have physical premises along with an online store, but if you sell online, then a significant portion of your customers' only contact with you will be the package that the delivery guy drops off at the doorstep. Think of it like online dating.
After you've been chatting and exchanging messages with a potential partner online for a while, you think you may be a good match, you've established trust, and you'd like to meet up in real life. So, your date turns up to take you out. Which is likely to make the better first impression: the guy or gal who jumps down from the bus and slouches up the drive in worn out Keds, ill-fitting pants and a gravy-stained T-shirt, reeking of cheap liquor; or the guy or gal who steps down from an Audi R8, smartly dressed, smelling sweet, and smiling?
The box is the first impression your customer gets of your brand real live. So, make sure that impression is a good one. How you package your goods speaks volumes about how much you value your products and how much you care about your customers. And believe us'''we know because we design and print a lot of custom printed boxes every day'''that if you don't take care of this, your competitors will. A custom box means you'll make a good first impression and boost your chances of getting a 'second date''''meaning good reviews and repeat custom.
The benefits of custom printed boxes don't end with good looks. There are so many other advantages. Let's take a look at the most important right now.
Product damage in transit accounts for significant annual losses to many businesses that ship goods. Custom printed boxes are more robust than their generic, mass-produced counterparts. And you can include custom cardboard box inserts as part of the design. Inserts keep your products safe and snug, while also offering multiple opportunities for further brand messaging.
Let's face it, what's more fascinating than a plain, brown, cardboard box? That's right'''almost everything! A custom printed box gives you the chance to emblazon your branding'''your logo, your colors, your slogan or tagline'''on all your products. Inserts can include discounts and offers, also branded, and drive traffic back to your stores'''online and offline, alike.
According to Google, unboxing videos grow in popularity year on year. More people watch unboxing videos than major TV shows. Here's a few more findings to consider:
Go check out a few unboxing videos, not only on YouTube, but on Instagram, TikTok, and other social media. You'll notice that all the most popular and effective videos feature products in well-designed, branded, custom printed boxes. While it's obvious that several 'influencers' receive incentives from companies to review products, many more'''and there are billions of videos'''are spontaneous shares from happy, satisfied customers. That's the most powerful kind of advertising there is. And it's free.
Few customers these days want to buy nothing more than a basic, functional product. Market research and consumer psychology show that people buy into an image, a brand, a sense of belonging. They don't just want your product. They want an experience. And a beautiful box gives them that.
We saw right at the outset the kind of boost to profits just making your boxes prettier can produce. Compare those figures with the average returns'''1% and lower'''that you get when you invest in a poster campaign, buying advertising space on websites, blogs, magazines and newspapers, or investing days and dollars in social media promotions. You've got to send boxes anyway. It's a no-brainer to make a small added investment in a custom printed box when there's the potential of such significant returns on so many fronts: brand recognition, visibility, customer loyalty, repeat buying, customer advocacy, free ongoing promotion, and more.
If we haven't persuaded you by now that there's real potential in investing in custom printed boxes and packing, we maybe never will. But whether you'd like to look into your options in more detail or you still have your doubts, talk to us. We're friendly and we have literally decades of experience helping businesses just like yours to plan, design, and print successful custom box campaigns. If it didn't work, we wouldn't still be in business. Get in touch today for a no-obligation quote or just to chat through the possibilities. We'd love to help you.
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