Popcorn is a beloved and timeless snack that can be seen on shelves globally. Today more brands and varieties are popping up, especially in ready-to-eat bags and pouches to satisfy the consumer craving for both a salty (and, sometimes sweet) snack and ready-to-eat convenience.
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The popcorn segment, which includes both microwave and bagged varieties, is growing. One big reason? COVID-19. The segment was already experiencing increasing sales early in but then saw a big jump once the virus hit the U.S. With more people eating (and snacking) at home, there is more opportunity to snack on popcorn, whether it's during the day or during family movie night.
According to Fior Markets, the global ready-to-eat popcorn market is expected to reach $6.22 billion by . With experts speculating that people will continue to stay home due to COVID concerns, the projected sales of ready-to-eat popcorn is set to increase.
Within this growth, there is a push from health-conscious consumers looking for gourmet options with clean labels. Beyond the standard butter-flavored popcorn, consumers are craving popcorn made with heirloom grains, better-for-you oils like avocado or coconut, and specialty salts.
There is more opportunity than ever for popcorn companies to launch a new brand, new flavor, or upgraded packaging to get a piece of the market. As you set out to add your new product to the shelf, consider the following four considerations to set your popcorn package apart:
Great packaging has the potential to capture consumer attention, retain customer loyalty, and set your brand apart from the competition. Whether you're packaging popcorn kernels or fully popped popcorn, consider custom printed packaging.
Consider using bright colors and artwork to really POP (pun intended) off the shelf. And if you use digital printing for your packaging, you have the ability to print high-definition graphics with photo-like quality, whether you choose a whimsical design, bold lettering, or life-like graphics.
With digital printing, you also have the option to add certain embellishments like metallic, gloss, matte, soft touch, or any combination of these to highlight certain parts of your package.
If you're opting for a stand-up pouch, or multi-serving bag, consider using reseal zippers to ensure maximum product freshness. Consumers love resealable closures and zippers, and these go a long way to set your brand apart, especially within the popcorn segment. They also help to prevent spoilage and make the package portable.
For today's eco-conscious shopper, consider packaging your popcorn in eco-friendly materials. Choose from post-consumer recycled (PCR), fully recyclable bags, or compostable packaging printed with compostable inks and a sustainable printing process like digital printing. Attract new shoppers and maintain brand loyalty by offering sustainable packaging that consumers can feel good about buying.
As you launch your new popcorn brand, or make updates to your existing line-up, consider these must-have popcorn packaging pouch features to help you set your brand apart from the competition.
At ePac, we offer different types of popcorn packaging, such as lay flat pouches, stand-up pouches and rollstock. So, if you're wondering what is popcorn packaging made of, and whether you package single-serve bags, family size bags, or anything in between, we have you covered.
If you're looking between popcorn packaging suppliers, remember that with ePac's digital printing, you get low minimum orders and a fast turnaround so you can get to market quickly, and affordably. With ePac who get experts who can help you with quick and easy flexible packaging solutions. Call us today for a free quote.
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The demand for pre-popped popcorn is on the rise in the US. Experts say it's one of the fastest growing markets in the snack food industry. With that being said, many people have come to us wondering about the best way to package their popcorn. We understand that the market is becoming very crowded so it is vital that your popcorn packaging stands out. In this article, we'll take a look at some of the best (and worst) ways to package pre popped popcorn.
First, let's review the most popular types of packaging for pre popped popcorn:
The plastic see through bag with a twist tie
While this is definitely the cheapest type of popcorn packaging, this is also the worst. If you're looking to serve your customers with stale, rotten popcorn then look no further, this cheap packaging is for you. However, if you're looking to actually make a profit and keep customers, let's explore some other types of packaging.
Next up is the ever-famous popcorn tin. The popcorn tin is definitely a step up from the plastic bags, but there are still some major flaws to this type of packaging. First, they're extremely expensive. The tins alone cost a pretty penny and then you have to think about the extra inner layer that most people opt in for thinking that it will help keep their popcorn fresh. Second, tins are not airtight containers. Many people are fooled into thinking tins have a tight seal when in reality, moisture and odor can still reach the popcorn even when the lid is closed. Lastly, tins are very bulky. While they may be great for people to store things in after they devour the popcorn, retailers highly frown upon this type of packaging. For the supplier it is expensive and difficult to ship due to the size of the containers. For the retailer it is expensive and difficult to shelf for the exact same reason; too bulky!
Third up, vertical form fill seal bags:
These bags are made from rollstock and then sealed together by a FFS (form fill seal) machine with the end result being your typical chip bag. If this is the option that you'd like to take, we are more than happy to help you! These bags tend to be a crowd favorite because people are familiar with them. However, again, these bags have some issues. First let's state the obvious; they don't stand up. When your popcorn is unable to stand up on the store shelves it doesn't get seen and you're not going to make a sale. The next major problem is that once you open these bags there's no way of creating another airtight seal. This means that the product will go stale fast so the buyer better be ready to consume the entire product right then. While standuppouches.net is capable of creating these types of bags, we do encourage you to explore other options to ensure you get the most out of your money.
Lastly, the stand up pouch:
For more information, please visit packaging for microwave popcorn.
In my humble opinion, stand up pouches are the best type of popcorn packaging. Out of all of the options that I have discussed, stand up pouches are the only type of popcorn packaging that will form a tight seal after the product has initially been opened. Sure most of the others will initially have an air tight seal, but after the product has been opened once it is impossible to close the product back up without additional resources. The next best thing about these bags for your popcorn is that they stand up! It doesn't matter how little your popcorn weighs, stand up pouches are made to stand and that is exactly what they'll do on the store shelf. This will attract consumers and increase your chances of making that sale. Next is the ability to showcase your brand and really tell your story. With the wide front, back and bottom, you have a lot of real estate to tell the consumers what your brand is about. We are capable of having up to 12 printing cylinders (12 colors) for your project. Whatever your branded colors are we are confident that we can match that 100%. If you'd like to learn more about artwork, check out our guidelines here. Now, most importantly, stand up pouches are the best way to protect and preserve your popcorn. These bags are made from multiple layers of laminated barrier film. This barrier film is able to protect your popcorn from moisture, vapor, odor and even UV rays.
At the end of the day, the most important part of any business is to make a profit. And now that the popcorn market is becoming more and more crowded, it is becoming increasingly more important to know how to differentiate your company from your competitors. Packaging is one of the easiest things to change and using stand up pouches as your popcorn packaging will bring you ahead of the game in the popcorn industry. If you have a different opinion, please share with me! As this industry grows it will be interesting to see who rises above and who falls behind. I'll bet the packaging will play a part!
Clear plastic tubes are preferable to traditional popcorn tins or paper bag packaging as they allow each individual popcorn flavor to stand out in a compact, display-friendly way. This packaging also allows branding to be displayed on both the tubing itself and the lid, without disrupting the consumer's view of the product.
Everything You Need To Know About the Best Types of Popcorn Packaging
Every popcorn company knows that keeping these foods fresh comes with several hindrances. Even the slightest exposure to moisture will affect their quality. Remember: customers demand only the best-tasting popcorn on the market. Stale popcorn that tastes like styrofoam will never sell.
How do you keep pre-popped popcorn fresh for several weeks? The answer: use quality popcorn packaging. Trust us'packaging popcorn properly goes a long way in retaining taste and quality. Invest in quality bags and pouches.
Resealable Stand-Up Pouches
Recyclable Stand Up Pouch - Clear, Resealable
If you make pre-popped popcorn, resealable packaging is a must. A regular bag or box would expose your popcorn and compromise its overall quality. Meanwhile, resealable bags allow repeated usage.
Looking for kraft bags? We have a range of kraft bags with and without windows that will protect your product while looking great on the shelf.
A good way to maximize resealable closures is to place at least two to three servings per bag. Give your customers the chance to make the most out of these pouches. After all, they can close the zipper any time they want.
We can also create custom print pouches for your popcorn product!
Gusseted Bags
Tough, sturdy gusseted bags are the perfect option for both popped and unpopped kernels. While they cannot stand on their own when empty, the extra folds on their sides boosts durability and packing space. These bags were made to carry weighty items for extended periods.
We can create custom print gusseted centre seal bags for popcorn products,
Separate your brand from the dozens of other popcorn brands with jar-shaped pouches. These jars give your product a unique, fun look. New brands and startups can further utilize this design to draw attention to their items.
Cost-Efficiency Tip: Switch from glass jars to jar-shaped pouches. The latter costs two to three times less, plus you can still recycle them for sustainability. Your buyers would also appreciate that they weigh significantly less. Heavy, bulky jars use too much shelf space.
Some Frequently Asked Questions About Popcorn Packaging
How do you package popcorn for shipping?
For corn kernels, use food packaging options that can withstand weighty food products. Go with either a small paper box or gusseted pouch.
For food brands that sell pre-popped popcorn, you would need airtight packaging. Ensure that your product stays sealed all throughout the transportation process. Otherwise, the popcorn you sell might turn stale before they even reach the customer.
Can you use popcorn for packaging?
You can use real popcorn as your packaging instead of plastic. However, a study from the 90s shows that these don't make great materials since they're prone to various risks.
Firstly, they attract pests. All types of insects are drawn to them, thus compromising the sealed product. Secondly, they don't hold well against pressure. Studies show that packaging made of real popcorn is flammable and weak against water.
Fortunately, you don't have to rely on popcorn-based packaging anymore. We carry an extensive range of sustainable, eco-friendly packaging options. Keep your products safe without increasing your carbon footprint.
How do you keep popcorn fresh?
Use resealable pouches. Quality packaging plays a crucial role in the freshness of any popcorn product. Both corn kernels and pre-popped popcorn turn stale when exposed to outside air and moisture.
Contact us to get started on your order. Every company has varying packaging needs, so you cannot use generic-looking solutions. Cookie-cutter designs never work out. But don't worry because our designers will guide you through the process. Just tell us what you need!
The company is the world’s best microwave kraft paper bag for food supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.