A recent study found that over 50% of people that visit trade shows are first-time visitors. Trade shows are a springboard for a variety of small businesses that way; they can reach a plethora of customers. They range from industry to industry and run at different times of the year.
However, due to the number of vendors that occupy trade show floors, it can be hard to be noticed. That’s why you need a customized trade show table cloth. They can be expensive depending on the customizations you want to make and how large you want the cloth to be, although it’s certainly worth it.
Recently, we investigated trade booths and how trade booth cloths positively affected overall sales and impressions, and you’ll be surprised to see what we came up with.
Now, are you ready to get started? Here’s an in-depth look at the advantages of a custom table cloth:
When you’re at a trade show, you need to make yourself and your company distinctive from everyone else in the crowd, and what better way than with a customized table cloth. With a customized table cloth, you can use colors, patterns, your logo, or even pictures of your mission to make your booth stand out from the rest.
(Lethal Shadows logoclothz customers in action)
For example, if you’re an engagement ring vendor, you can use imagery of engagement rings to entice your customers and make your booth unique. The more distinctive your booth is, the more people will want to inquire about your products or services. Think of it as advertising to get people interested in your brand.
Like every advertisement, you need to ensure that your message is clear and concise. After all, a good trade show cloth doesn’t just introduce the company to customers; it communities who you are, what’s important to you, and what you strive for as a brand.
Let’s look again at the engagement ring vendor example. You can see that instead of using a plain background with your company name, you could include a background image of a man proposing with one of the carefully crafted rings. Plus, you can include your company name and slogan in the forefront and emboss it.
This customized cloth not only advertises the love and commitment that the brand symbolizes, but it makes your booth stand out from other vendors. Its use of bright colors, concise and meaningful imagery attracts visitors to your booth. After all, it not only informs them of what your brand is about but what it can do for your customers. By standing out, you’re more likely to increase your customer base, boost sales, and spread awareness about your company.
A custom table cloth educates consumers about your company before they even approach your booth. For example, consumers will learn your company name, logo, slogan, and social media handles by looking at the customized cloth.
Putting those details front and center introduces customers to your brand. From there on, they can decide whether to approach the booth or keep moving. If customers don’t have enough time, some customers may look you up on social media or instead go to your website to view your products or services based on what they saw on your table cloth.
The customized table cloth is thus spreading awareness for your brand by announcing your company to others. It makes potential customers knowledgeable about your brand from the get-go and even interested in buying from you. Take, for example, this scenario, if you were a fan of organic cheese and you passed a booth that said, “Dairy Cow: The Best Organic Cheese,” you’ll be more intrigued to stop by and sample its products vs. if the table cloth just said “Dairy Cow.”
After all, many people will walk by your trade booth, and it’s likely the first thing they will see is the table cloth, so you need to introduce not only who you are but also what you do. By doing so, you’ll provide customers with enough knowledge and intrigue to approach your booth, purchase your products, or even mention your business to their friends, which will undoubtedly increase your brand awareness.
Ask yourself this, have you ever bought from a business that didn’t have a sign or a name of any kind? The answer is likely no because not having a name or a sign describing the goods in question makes the business appear untrustworthy and thus deceitful. Your trade show booth needs to have a sign depicting what company you represent, and what better way than with a customized table cloth.
Customizing a trade show table cloth will make your business look professional, legit, and experienced. You’ll distinguish yourself from the crowd, but you’ll look like you belong there with the rest of the experienced and best-rated vendors. By appearing professional, visitors will take your booth more seriously and inquire about your products or services and where to buy them. They’ll ask more questions and perhaps even purchase from you since they know you are trustworthy of their business.
The customized table cloth symbolizes your brand’s confidence, mastery, and seasoned business prowess. So make sure the table cloth is bold, readable from afar, and utilizes a variety of color tones or patterns. You want customers to know your business is not only beloved by many but is good at what you do. That way, your brand seems approachable and friendly.
At the end of the day, people look at what’s right in front of them, which at trade shows tends to be the table. By making the table presentable and marketable, you are succeeding in intriguing the customer and luring them in to pay money for your products and spread awareness for your company.
A table cloth is still a table cloth, whether purchased at a thrift shop or customized for trade shows, and as such, it promotes cleanliness. For example, with a table cloth, it’s easier to wipe away food crumbs that a visitor spilled or protect against spilled drinks and other stains. After all, you don’t want your booth to be cluttered with a visitor’s mess; it will only make your booth look dirty, which will prohibit anyone from approaching your booth.
It’s crucial that you have an item like a table cloth that will make it easy for you to clean up your station while making your booth look professional and experienced. A table cloth will ensure that you can do both quickly and efficiently.
Plus, the table cloth is much more than an advertising method; it has practical purposes that help sell and show off merchandise. For instance, since the fabric tends to be of a thicker consistency, the table cloth will be non-slippery which can help adhere certain items to the table’s surface. That way, they don’t fall off or can’t be pushed off easily.
The table cloth thus makes it uncomplicated to not only advertise your product but also show off your merchandise. You don’t have to worry about setting down a case of fine jewelry, ceramic pots, or glasses; the dense woven material will help the fragile items not move around the table and slide around.
It will keep items in place; that way, visitors can look at your products safely and securely. Purchasing a table cloth for your trade show thus provides you with more advantages than just branding. It makes your booth clean and secure, which is needed if you’re going to sell items.
Trade shows are expensive, but creating a custom table cloth is not something you want to skimp on. After all, they are what introduce your company to visitors and effectively spread awareness for your company, so you must put in a lot of thought and effort into creating one. It also makes your booth look distinctive and professional.
Since your booth and your company look so experienced, more people are likely to approach your booth and purchase your products or services. Just appearing to be knowledgeable can spread brand awareness, increase your customer base, and even boost your profits.
Contact us today for more information about a custom table cloth. We look forward to helping you.
Last Updated: Jan 11th 2024
Posted by: Logoclothz Media Crew
8' Custom Printed Tablecloth - Print Your Logo All Over in Full Color
These seamless, all-over logo printed table cloths are the best way to represent any brand in a professional and visually stunning way. This 8ft custom tablecloth includes your logo or message printed on all sides and does not have any seams. The NEW STANDARD for trade show table covers in the marketing & advertising industry.
Another great advantage is that you can print the entire cover to match your corporate, school, or university branding colors. You are not limited to the displayed fabric colors on our website. Simply provide us with the solid coated Pantone value you want us to match. Display your promise of quality, consistency, and reliability with these seamless all-over printed tablecloths.
They are made from 100% polyester, made here in the U.S, and are machine washable. Maximize your exposure and captivate your target audience with awesome visuals that tell your story. Be seen, be remembered, and promote at your next event.
8' Table Throw, Seamless With Logo - Full Color Printing & Production Specifications
Imprint Area:
You can print the entire table cover. We recommend working from our template, grab that below.
Setup Charge:
Logoclothz will never charge set up fees. Rest assured, there are no sudden up charges from us!!
Pricing includes a full-color imprint on the front panel of your table cover, including a 3 (business) day production period.
Product Size:
Throw for a 8'L x 30"W x 30"H. table.
The dimensions of your table cover will be listed on your proof.
Available Production:
Standard Production 3 Day
2 Day Express + $15
1 Day 24 Hour Rush + $30
(Production times are based on proof approvals. This means if you approve your proof today by 1pm EST your order will go into production the following business day.)
Construction
& Care:
100% Polyester Poplin with Merrowed Edges. Fire resistant. Color Fast. Wrinkle-resistant (not wrinkle free!!)
Machine wash cool, tumble dry on low heat and remove promptly, use steam iron or steamer at low setting.
TEMPLATES: 3 & 4 Sided Templates at 30" Tall
4 Sided: 96L x 30W x 30H 3 Sided: 96L x 30W x 30H
This product is printed using a 4-color process / dye-sublimation method which allows for photographic images to be printed in bright and vibrant colors.
Dye Sublimation refers to a method of printing where unique sublimation inks are transferred to sheets of "transfer" paper via liquid gel ink through a piezoelectric print head.
The ink is released on these high-release inkjet papers which are then used for the next step of the printing process. After the digital design is printed onto sublimation transfer sheets, the sheet is placed on a heat press along with the material to be sublimated.
This process uses the science of sublimation, where heat and pressure are applied to a solid, turning it into a gas through an endothermic reaction without passing through a liquid phase.
Dye-sublimated table covers & table skirting are a perfect way to increase brand recognition at any event or expo and allow for high-quality photographic images to be printed in vibrant color and great detail. This method is perfect for printing thousands of colors, photographic images, and spot color elements, as long as the graphic is not metallic.
For the best result in printing, we would ask for the art file to be submitted in a vectored format. A vector format refers to the file type as being editable using one of several design programs. We would ask for an Adobe Illustrator file, an ESP, or an editable PDF file. Other acceptable files which should be built to size and be at least 150 dpi include PSD, TIFF, INDD, PNG, SVG, and PNG files.
If you have any questions regarding your art file or if you are unable to obtain a vectored file please see our artwork services page or contact us at 833-420-LOGO.
PMS numbers are used as a reference point and colors will be matched as close as the 4 color process can achieve, however, it is not always an exact match. Do not expect the finished product to look like the colors displayed on your computer monitor.
How To Ensure Your Colors Are Correct
Reference a PMS number for graphic colors. If PMS numbers are not called out and the proof is approved on CMYK values only, we will not accept returns for color discrepancies. Logoclothz would recommend that PMS colors be assigned to spot color elements or a physical "match print" be provided if the color is critical.
Orders that do not specify coated PMS numbers or provide a matching print cannot be reworked or returned for color discrepancies. We do our best to match identified coated PMS colors, however, we can only guarantee an "as close as possible", commercially acceptable match.
If a size is not requested we will maximize and center the graphic on the product. The size of the graphic will be identified on the proof.
Proofs are sent via email within 90 minutes on a business day on orders placed before 3.30 p.m. EST. To approve the proof, please reply to the email sent to you including the proof with the words, "proof approved".
You will receive a confirmation email once the approval has been received. Pre-production prototypes are available upon request. Costs vary depending on the print process.
Got a question? Call / Text / Fax 833-420-LOGO (5646) or Email customer service cs@logoclothz.com We are here to help.