In case you missed it, we’ve been over accessories and finishings, so let’s round it all out with additional features that we add for packaging products.
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These features are actually different processes that you can add to give your packaging that extra oomph. It involves manipulating the actual product (cardboard, stock paper, etc) and typography.
Die cutting is the general process of cutting a material with the use of a die press. A manufactured die is a special piece of metal or silicone cut into a specific shape or design. It is a post-press feature, which allows packaging to have unique cutouts from simple to complex designs.
Creasing is also a function of the die press in order to create the fold positions for the product. This leads to more accurate placement, rather than manually folding the product post-production.
Die cutting is a useful feature to bring attention to the dimension of the packaging product, and helps to capture the consumer’s attention.
Perforation is similar and yet completely different to the previous feature. A perforation is a small hole in a thin material, and often there is more than one perforation in a specific pattern.
They can be created through the use of pins & needles, dies & punches, and lasers. Think of stamps, notebooks and coupons. They’re a handy way to spread information or create ease when opening a package.
One other very common product that showcases perforation is the advent calendar. We created one such calendar for our client, Mamie Clafoutis, to hide their delectable chocolates during the Christmas season.
Embossing and debossing (letter pressing) are some of the oldest methods of making a statement of luxury and elegance on packaging products. Oddly enough, these features are basically polar opposites – embossing refers to a raised pattern, whereas debossing means that the pattern is sunken into the material.
Simply put, these features alter the surface of the chosen material by creating a three dimensional effect on selected areas.
Most popularly, clients pair embossing/debossing with Spot UV over a dark matte material.
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There are multiple techniques that can be used to produce these looks, including but not limited to:
Foil stamping adds glamour to a product. It’s the process of applying a pigmented foil onto the chosen material using a heated die. This leaves the foil permanently attached to the packaging product.
It is also known as “dry printing” as there is no use of ink in this process. This method is non-polluting and first became popular in the 19th Century.
The stamping machine uses a combination of pressure and heat with the packaging material placed underneath it. They then position a foil carrier between the two objects and the die presses down through it. The foil is pressed into the material and the result is a product with a highly reflective image and metallic appearance.
Holographic print is a rendition of a hologram on a flat surface, which produces a 3D effect on the packaging. This print is popular in passports and other identification methods, but is also quite common in packaging.
You cannot achieve holographic printing by using regular paper and is quite difficult to replicate. Most often used in packaging is the ‘rainbow transmission hologram’.
Current technology allows for 3D effects when dealing with this print. This is typically a result of a combination of aluminium and embossing. There are various ways to print holographic text depending on the materials and inks involved.
It’s important not to overdo what features you use for your products so that you do not overwhelm your target consumer. Contact us to discuss which features are best for your products – we typically stick to two at the most!
You’ve likely heard the phrase, “a picture is worth a thousand words.” That’s because 65 percent of us are visual learners, according to the Social Science Research Network. Seeing a visual helps us quickly download the information presented. This couldn’t be more critical today as your customers are bombarded with more than 5,000+ ads and brand exposures per day.
Your packaging is one of the first opportunities to create a lasting impression. While many factors play into creating memorable visuals, color psychology research shows that certain colors can help create emotion, interest, loyalty and even trigger purchases. According to a University of Loyola study, color increases brand recognition by up to 80 percent. It’s one of the first elements our design team recommends customers consider when designing packaging.
Consider these five strategies to incorporate color into your packaging design.
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