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The wet-strength papers by definition are papers that resist falling apart when wet. As an example: wet-strength papers are commonly used in beverage label packaging. This Performance Label Swatchbook from Monadnock – their Envi Performace Label Stock – demonstrates the durability of this wet-strength paper line when used in lemonade packaging.
Once wet, ordinary papers lose most of their original dry-strength properties. These papers though, possess properties that resist disintegration and rupture when saturated with water. Papers are classified as wet-strength when they retain 15% or more of their dry-tensile strength. Superior quality versions of these papers may retain as much as 50% or more dry strength following immersion in water. Papers in this classification can range in weight from tissue to paperboard.
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Wet-strength papers can withstand the rigors of printing, converting, finishing, bottling and transportation/shipping. They can also survive the cooler and ice bucket. This type of paper stock won’t break down in a freezer. Therefore, it is readily chosen for CPG frozen foods packaging. Some wet-strength papers are used in garment labels as well. So this makes them safe for repeated washing machine use. The most common uses of wet-strength paper are:
These useful paper stocks dominate printing, embossing and foil stamping for beverages and frozen foods. They maintain their strength and brightness even when wet. Often, wet-strength papers are available for printing in rolls with pressure sensitive adhesive.
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As a printer, when you think about wet strength labels, you're thinking about all the potential pitfalls you need to overcome to create a label that doesn't only look great, but can also withstand the environmental demands such as extended exposure in an ice bucket.
By using metallized paper for wet strength labels, you can offer your clients a premium label, without a premium price tag. We produce some of the highest quality metallized paper available, which means you can expect smooth running on your machines, fantastic printability, fewer delays and an all-round, better wet strength label for your clients.
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